Celebrity Endorsements

Celebrity Endorsements In the Beauty sector industry, L’Oreal ranks on the top amongst the other brands, and has also undertaken many celebrity endorsements (Wang W.S, 2006). To comprehend the influence of celebrity endorsement on â€Å"L’Oreal Paris† a methodical study is required. This chapter has been divided into two sections, the first begins with a brief description about celebrity endorsements, in addition the previous and the current scenario of celebrity endorsements, whereas the second section talks about the brand L’Oreal, its performance in the industry, the celebrity endorsements it has undergone, furthermore any risks it has faced while endorsing and lastly how has it been influenced by celebrity endorsements   A key challenge that marketing agencies face today to get noticed in the highly competitive market is that of designing an â€Å"advertising execution†. There are many ways through which agencies can secure consumers, amongst them one form is celeb rity endorsement (Robert van Der Veen analysis of celebrity endorsement as an effective destination marketing tool, 2004).The concept of â€Å"celebrity endorsement† has been increasing over the decades and now is a widespread advertising strategy. Celebrity endorsement since ages has been used as an effective source of marketing to promote products and services. (Nathan Klaus, and Ainsworth Anthony Bailey, Celebrity endorsement: an examination of gender and consumer attitudes, American Journal of Business, 2008 vol.23 no.2). At present, one will find almost every advertisement involving a celebrity, these celebrities act as spokespersons so as to advertise and promote products, services and ideas. (Cited in Kambitsis et. al 2002, Rajakaski JJ, Simonsson R.2006). Now Celebrity endorsement is a well established form of advertising strategy, especially in the U.S where approximately twenty percent of all the television commercials present a celebrity or a famous person and in a ddition, approx ten percent of dollars spent on television advertising are consumed in celebrity endorsement. (Cited in advertising age Sherman 1985, Agrawal & Kamakura, 1995). The celebrities when are endorsed for a product they are expected to accomplish a number of objectives such as increasing the brand image, brand name, product creditability, and also the likability of the advertisement.(Brunett et all 1993 cited in Marin 1996). Firms use celebrity endorsement not just for increasing revenues but also its importance lies in the fact that how celebrity endorsement add value to company, brand and product.(Clinton Amos, Gary Holmes, David Strutton, Exploring the relationship between celebrity endorser effect and advertising effectiveness, International Journal of advertising , 27(2), 209-234, world advertising research center) Using celebrities for advertising helps the brand by acquiring better and more attention from the consumers, they add glamour to the product/brand and make it more credible, desirable and trustworthy. (Spielman, 1981 cited in Renton , 2006).According to Friedman and Friedman (1979) â€Å"a celebrity is an individual who is known by the public for his achievements in area other than that of the product class he is endorsing†. Famous people achieve a high degree of attention from the public and media. As a result of their celebrity status they create a positive image of the product they endorse. Murdoch argues that Belch and Belch has written   â€Å"Marketers recognize that people are more likely to be influenced by   a message coming from someone with whom they feel a sense of similarity, and that advertisers recognise the value of using spokes person who are admired: TV and movie stars, athletes, musicians, and other popular figure † (Murdoch, Creativity in advertising).There are a variety of reasons why a firm might go for celebrity endorsement some reasons may be the experiences that the celebrity faced in his l ife may be similar to the message to be conveyed in the advertisement and if you are a fan of the celebrity you might trust them..(Kulkarni and Gaulkar,   2007). Hence, Choosing a celebrity should be done with at most care and importance since it is more than a marketing strategy as it is a decision that has an impact on the prospect of the brand. Choice of celebrity should be on the basis of factors like appeal, popularity, etc.(Naveen Blazey and Shashi Kanth Ganti, Goa institute of management Goa, Impact of celebrity endorsement on overall brand)

Journal write whats on your mind Assignment Example | Topics and Well Written Essays - 250 words

Journal write whats on your mind - Assignment Example I felt weak and I wanted to get better much faster. Each day I woke up, I was asking myself, when will be over? Soon enough, I recovered, though for two weeks after that, I lost weight because of the trauma of the stomach flu that affected my appetite. Stomach flu is such a terrible disease to get during summer. I felt I wasted so much time on such a horrible illness. I am happy to be graduating soon. I feel that I will have greater independence in college and I have more opportunities to develop different and new knowledge and skills. Still, I am also fearful. What should I take in college? Why should I take it? Do I really know who I want to be when I grow up? I do not know the answers yet. I am in the process of understanding what I want and what I need. I want a degree that will help me fight for my real dreams. What are my dreams anyway? I have to think about college further and consider many options. Sometimes, having too many options is not that good. It takes me to make decisions longer. It makes me feel unsure of decisions that I already made. On the contrary, having many options means freedom too. It gives me the freedom to consider other opportunities in life. Oh what to do in college? I am unsure. I know I must be a good time-management person because I have a social life despite being busy in school. Sometimes, I have to admit I neglect school activities because I choose to do my extra-curricular activities or family and friend activities. I want to enjoy my life, but I do not want to have poor school grades. I am aware of my grades and I want to make my parents happy through high grades. High grades tell them I appreciate their hard work and sacrifice and that I want to make them feel proud of me. What I do to balance different activities is I try to schedule my time among these activities. I set aside time for school assignments and then time for family, friends and other things I want to do. I would love to be active in sports too or

Outline Proposal Research Example | Topics and Well Written Essays - 500 words

Outline - Research Proposal Example Gender conflicts have become one of the major consequences for several leading retail chain organizations within the industry. It is true that these multinational leading retail chain organizations have developed workplace diversity in the business operation process in order to ensure effective knowledge sharing within the workplaces. However, several organizations are trying to maintain gender equality in the workplaces in different global places in order to maintain strong relationship with the valuable internal and external stakeholders (Daft, 2010, p.21). Application of â€Å"Stakeholder Theory† sustainability theory can be implemented in the study with respect to the selected topic issues i.e. workplace gender conflicts in leading retail chain organizations. Gender conflicts can be considered as one of the serious CSR or SD issues that can hamper the social sustainability of an organization (Eifler and Seifert, 2009, p.269). It is true that the external stakeholders gener ally take interest in the business operation process and business performance of an organization if that organization successfully meets the developed corporate values, business ethics and social or communal demand (Sims, 2003, p.104). This research will majorly focus on the application of this theory to analyze the particular issues. Valuable related thoughts and views of different authors have been considered in this part of the research to meet the developed research objective. There are two types of research methods, such as qualitative and quantitative research methodology. Quantitative research methodology generally deals with the numerical data on the other hand qualitative research methodology generally deals with inner feelings, behaviour and response of the respondents towards asked questions based on the research objective (Kothari, 2004, p.21). Qualitative research methodology has been selected based on the exploratory nature of the study (Kuada, 2012, p.57). In

History of Turkish Occupation of Northern Kurdistan Essay -- Turkey Ku

History of Turkish Occupation of Northern Kurdistan Since 1984, and especially the last few months, the domestic problems of a major N.A.T.O, Middle Eastern, and American ally state have come to the forefront of the international news scene. That state is the Republic of Turkey and it's primary troubles stem from the past seven decades of acrimonious policies directed at the indigenous ethnic Kurds. The main problem, now, is the Kurdish popular insurgency on it's hands, in Turkish occupied Northern Kurdistan. The Kurdish question has long been covered up and denied by the state of Turkey, but recent events has forced Turkey to concede that it has a serious Kurdish insurgency on its hands. Turkey's inability to deal with this situation is the result of the past seventy years of cultural, political, and human rights abuses directed against the Kurdish population. In fact, this "separatism" is so out of hand that the Turkish government has incessantly appealed to it's allies and advisories alike to help counter the escalating Kurdish asperation to succeed from the Turkish republic. Turkey's sputtering and deteriorating economy is directly related to the long Kurdish struggle for independence. Turkey has spent over eight billion dollars or twenty percent of her GDP to combat the ever deteriorating predicament in northern Kurdistan, and should spend more in the future(Laber). Because of the violence, the once prosperous tourist business of Turkey, has now lost about $1.5 billion dollars annually since 1990. Many people now talk openly of another possible military coup, there were three major military coups during the last thirty years (Alister) These circumstances in the state of Turkey have also hurt her chances of ever joining the ever wealthy European Union and battering its ailing economic situation. The depth of Turkey's domestic and ethnic dilemma is one of the many that have arisen after the end of the cold war, yet the cold war is a simple answer to a much more complex one. The factors that have arisen to contribute to this civil war were created far before Capitalism versus Communism, East versus West, or U.S versus the Soviet Union. In order to really comprehend the holistic situation in Turkey one must first be familiar with the complete history of the Turks and Kurds. The Kurds of Turkey constitutes, by far, t... ...even years (Marcus), the army has massacred more then 1,500,000 in the span of sixty years , more the 1,500 villages destroyed, every form of Kurdish identity denied, and their politicians and journalists killed by secret police. After all it is the US constitution that has written: " When in the course of human events, it becomes necessary for one people to dissolve the political bands which have connected them with another, and to assume among the powers of the earth, the separate and equal station to which the laws of nature's God entitle them, a decent respect to the opinions of mankind requires that they should declare the causes which impel them to the separation.....whenever any form of government becomes destructive of these ends, it is the right of the people to alter it, or to abolish it, and to institute a new government.." It is the very example the United States has set, that the Kurdish people wants to declare their independence. For, the only thing different between the Kurdish revolution and the U.S one, is only two hundred and nine years. All oppressions are bad, all occupations are wrong, every nation has the right to decide their own fate. History of Turkish Occupation of Northern Kurdistan Essay -- Turkey Ku History of Turkish Occupation of Northern Kurdistan Since 1984, and especially the last few months, the domestic problems of a major N.A.T.O, Middle Eastern, and American ally state have come to the forefront of the international news scene. That state is the Republic of Turkey and it's primary troubles stem from the past seven decades of acrimonious policies directed at the indigenous ethnic Kurds. The main problem, now, is the Kurdish popular insurgency on it's hands, in Turkish occupied Northern Kurdistan. The Kurdish question has long been covered up and denied by the state of Turkey, but recent events has forced Turkey to concede that it has a serious Kurdish insurgency on its hands. Turkey's inability to deal with this situation is the result of the past seventy years of cultural, political, and human rights abuses directed against the Kurdish population. In fact, this "separatism" is so out of hand that the Turkish government has incessantly appealed to it's allies and advisories alike to help counter the escalating Kurdish asperation to succeed from the Turkish republic. Turkey's sputtering and deteriorating economy is directly related to the long Kurdish struggle for independence. Turkey has spent over eight billion dollars or twenty percent of her GDP to combat the ever deteriorating predicament in northern Kurdistan, and should spend more in the future(Laber). Because of the violence, the once prosperous tourist business of Turkey, has now lost about $1.5 billion dollars annually since 1990. Many people now talk openly of another possible military coup, there were three major military coups during the last thirty years (Alister) These circumstances in the state of Turkey have also hurt her chances of ever joining the ever wealthy European Union and battering its ailing economic situation. The depth of Turkey's domestic and ethnic dilemma is one of the many that have arisen after the end of the cold war, yet the cold war is a simple answer to a much more complex one. The factors that have arisen to contribute to this civil war were created far before Capitalism versus Communism, East versus West, or U.S versus the Soviet Union. In order to really comprehend the holistic situation in Turkey one must first be familiar with the complete history of the Turks and Kurds. The Kurds of Turkey constitutes, by far, t... ...even years (Marcus), the army has massacred more then 1,500,000 in the span of sixty years , more the 1,500 villages destroyed, every form of Kurdish identity denied, and their politicians and journalists killed by secret police. After all it is the US constitution that has written: " When in the course of human events, it becomes necessary for one people to dissolve the political bands which have connected them with another, and to assume among the powers of the earth, the separate and equal station to which the laws of nature's God entitle them, a decent respect to the opinions of mankind requires that they should declare the causes which impel them to the separation.....whenever any form of government becomes destructive of these ends, it is the right of the people to alter it, or to abolish it, and to institute a new government.." It is the very example the United States has set, that the Kurdish people wants to declare their independence. For, the only thing different between the Kurdish revolution and the U.S one, is only two hundred and nine years. All oppressions are bad, all occupations are wrong, every nation has the right to decide their own fate.

Concrete Operations Stage

Concrete operations are the third stage of Piagetian cognitive development, during which children develop logical but not abstract thinking (Papalia p. 351). The concrete operational stage begins around age seven and continues until approximately age eleven. During this time, children gain a better understanding of mental operations. Children begin thinking logically about concrete events, but have difficulty understanding abstract or hypothetical concepts. Piaget determined that children in the concrete operational stage were fairly good at the use of inductive logic. Inductive logic involves going from a specific experience to a general principle. On the other hand, children at this age have difficulty using deductive logic, which involves using a general principle to determine the outcome of a specific event. This stage is also characterized by a loss of egocentric thinking. Egocentrism is Piaget’s term for inability to consider another person’s point of view; a characteristic of young children’s thought (Papalia p. G-3). During this stage, the child has the ability to master most types of conservation experiments, and begins to understand reversibility. Conservation is the realization that quantity or amount does not change when nothing has been added or taken away from an object or a collection of objects, despite changes in form or spatial arrangement. The concrete operational stage is also characterized by the child’s ability to coordinate two dimensions of an object simultaneously, arrange structures in sequence, and transpose differences between items in a series. The child is capable of concrete problem-solving. Categorical labels such as â€Å"number† or â€Å"animal† are now available to the child. The first, and most discussed, of these limitations is egocentrism. The pre-operational child has a â€Å"'self-centred' view of the world† (Smith, Cowie and Blades, 2003, p. 399), meaning that she has difficulty understanding that other people may see things differently, and hence hold a differing point of view. Piaget's classic test for egocentrism is the three mountains task (Piaget and Inhelder, 1956), which concrete operational thinkers can complete successfully. A second limitation which is overcome in the concrete operational stage is the perceptual domination of one aspect of a situation. Before the stage begins, the child's perception of any situation or problem will be dominated by one aspect; this is best illustrated by the failure of pre-operational children to pass Piaget's conservation tasks (Piaget and Inhelder, 1974). Perhaps the most important limitation, yet the most difficult to describe and measure, is that of the turn to logical operators. A pre-operational child will use mostly simple, heuristic strategies in problem solving. Once a child reaches the concrete operational stage, they will be in possession of a completely new set of strategies, allowing problem solving using logical rules. This new ability manifests itself most clearly in children's justifications for their answers. Concrete operational thinkers will explicitly state their use of logical rules in problem solving (Harris and Butterworth, 2002). This area also indicates the way in which the concrete operational stage can be negatively defined; although children can now use logical strategies, these can only be applied to concrete, immediately present objects. Thinking has become logical, but is not yet abstract. These shifts in the child's thinking lead to a number of new abilities which are also major, positively defined characteristics of the concrete operational stage. The most frequently cited ability is conservation. Now that children are no longer perceptually dominated by one aspect of a situation, they can track changes much more easily and recognize that some properties of an object will persevere through change. Conservation is always gained in the same order, firstly with respect to number, followed secondly by weight, and thirdly by volume. A second new ability gained in the concrete operational stage is reversibility. This refers to the ability to mentally trace backwards, and is of enormous help to the child in both their problem solving and the knowledge they have of their own problem solving. For the former this is because they can see that in a conservation task, for example, the change made could be reversed to regain the original properties. With respect to knowledge of their own problem solving, they become able to retrace their mental steps, allowing an entirely new level of reflection. Concrete operational children also gain the ability to structure objects hierarchically, known as classification. This includes the notion of class inclusion, e. g. understanding an object being part of a subset included within a parent set, and is shown on Piaget's inclusion task, asking children to identify, out of a number of brown and white wooden beads, whether there were more brown beads or wooden beads (Piaget, 1965). Seriation is another new ability gained during this stage, and refers to the child's ability to order objects with respect to a common property. A simple example of this would be placing a number of sticks in order of height. An important new ability which develops from the interplay of both seriation and classification is that of numeration. Whilst pre-operational children are obviously capable of counting, it is only during the concrete operational stage that they become able to apply mathematical operators, thanks to their abilities to order things in terms of number (seriation) and to split numbers into sets and subsets (classification), enabling more complex multiplication, division and so on. Finally, and also following the development of seriation, is transitive inference. This is the name given to children's ability to compare two objects via an intermediate object. So for instance, one stick could be deemed to be longer than another by both being individually compared to another (third) stick. Concrete operational stage (Elementary and early adolescence). This stage (characterized by 7 types of conservation: number, length, liquid, mass, weight, area, volume), intelligence is demonstrated through logical and systematic manipulation of symbols related to concrete objects. Operational thinking develops (mental actions that are reversible). Egocentric thought diminishes.

What Are the Ethical Issues of Human Cloning - 1463 Words

There is ongoing controversy regarding the issue of human cloning in countries such as the United States, the United Kingdom and Australia which have made attempts or have done research in reproductive cloning. Countries like Australia have prohibited human cloning in 2006. (NHMRC, 2007) Advocates who involve congress members, editorial writers, fertility specialists...and so on gave benefits of human cloning, yet not enough to justify the moral and ethical issues underlying the controversy. Human cloning refers to the creation of a genetically identical copy of an existing human or growing cloned tissue from that individual. This essay will illustrate the major ethical concerns associated with human cloning that lead to the conclusion†¦show more content†¦Consequently, with no sense of self-worth or individuality, the child may tend to believe that he or she is merely a carbon copy, giving the outcome that children produced from reproductive cloning are likely to have psych ological problems of identity, dignity and individuality. (President’s Council, 2002, internet) As a result, it can be said that oppressive expectations burdened on human clones is an ethical issue and reason why human cloning should not be advocated. To conclude, diverse opinions are strongly held regarding the ethnicity of human cloning which include: Safety concerns are expressed regarding human cloning, given there are too many unknowns concerning reproductive cloning of human, attempts to clone human is considered potentially dangerous and ethically irresponsible. Secondly, it is believed that human cloning is unlikely to be delivered in an equitable manner, as they may not be entitled to full rights, with a deeper concern regarding promoting trends of designer babies. Finally the last ethical issue discussed is that parental expectations and constant comparisons could psychologically affect the cloned child. (McConville, 2001, 399)Show MoreRelatedEthical Issues Related to the Cloning Debate1389 Words   |  6 PagesThe act of cloning a human being comes dangerously close to human beings acting as God. Do human beings have the right to tamper with nature in this way? This essay explores the various ethical issues related to the cloning debate, and seeks answers to this deep philosophical question at the heart of bioethics. As a student of genetic biology and future biologist, this question also has personal relevance. Our science is evolving at a rapid pace. As human cloning becomes increasingly possible, itRead MoreEthical Implications in the Fields of Science and Arts Essay1462 Words   |  6 Pagesasking to identify and discuss ethical implications that might interfere with the production of knowledge in the field of natural sciences and arts. Ethics is defined as the moral principles that govern a person’s or group’s behaviors and actions towards a certain subject. Ethical implications are the problems that a certain action would have on ethics. This particular essay title tackles the areas of knowledge of natural sciences and arts and ethics. Many knowledge issues can be associated with thisRead MoreEssay about To Clone or not to Clone:1703 Words   |  7 PagesHuman cloning is an extremely experimental and volatile area of scientific research with dubious and highly unethical results to date. Human cloning should not be performed by any means because it is highly likely it will create living beings not as they are intended to be produced. Rather, the results will be living beings which were created in an unnatural, man-directed way created by human choice. By acting this way, cloning gives people the power to play God. Human cloning generally has threeRead MoreCloning Pros And Cons Of Cloning1147 Words   |  5 Pages Cloning Pros Cons Nicole Hedrick Baker College HSC 402A /Dr. Eric Oestmann/Seminar Two Position/Argument Essayâ€Æ' Abstract A clone is where two organisms share the same exact DNA. These two organisms are the same identical replica of each other. In the past, cloning has taken place naturally. For instance, a couple who naturally conceived and gave birth to identical twins or triplets. Today, science and technology has been introduced to where cloning can intentionally be done. Some peopleRead MoreJohn Stuart Mill s Philosophy On The Morality And Ethical Nature Of The Subject1507 Words   |  7 PagesLooking at anything through the lens of different philosophical ideologies will show a variety of differing opinions on the morality or ethical nature of the subject. Cloning can be viewed a few different ways based on the teachings in philosophy one follows. Utilitarianism Utilitarianism is a branch of philosophy, which bases its understanding of right action on consequences. More precisely, an act is considered right if it creates the most happiness (pleasure), and the least pain, for the greatestRead MoreEssay on Cloning Informative Speech1597 Words   |  7 PagesCloning and Stem Cell Research S/P: To inform my audience about cloning and cell stem research. C/I: The benefits and ethical issues of cloning and cell stem research. Introduction Specific purpose: Today I’m going to inform you about â€Å"Cloning Technology and Stem Cell Research†. 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Several Scientist and Ethicist have argued that embryos resulting from SCNT do not have the same moral status we normally accord to other embryos: the combination of a somatic nucleus and an enucleated egg a â€Å"transnuclear egg†, is a mere â€Å"artifact† with no â€Å"natural purpose† or potentia l â€Å"to evolve into an embryo and eventually a human being,† and therefore falls outside the category of human beings. A similarRead MoreHuman Cloning Debate: The Fate of Frankenstein1671 Words   |  7 PagesFrankenstein myth is the idea that humans have the technology and wisdom to create or duplicate life. This idea, cloning, is neither new, nor mysterious it is simply the biological process of producing replicas of organisms through other means than sexual reproduction. In the United States, consumption of meat and other products derived from cloning was approved in December of 2006, with no special labeling required. However, although there are two types of human cloning typically discussed: therapeuticRead MoreThe Ethics of Cloning Essay example1453 Words   |  6 PagesThe Ethics of Cloning On February 27, 1997, it was reported that scientists produced the first clone of an adult sheep, attracting international attention and raising questions on the morality of cloning. Within days, the public had called for ethics inquires and new laws banning cloning. Issues are now raised over the potentially destructive side of this scientific frontier. Many people are morally opposed to the possible consequences of women being able to give birth to themselves, or scientists

Jonathan Edwards - Colonial Clergyman of the Great Awakening

Jonathan Edwards (1703-1758) was an extremely important and influential clergyman in the New England colonial America. He has been given credit for beginning the Great Awakening and his writings provide insights into colonial thought.   Early Years Jonathan Edwards was born on October 5, 1703 in East Windsor, Connecticut. His father was Reverend Timothy Edwards and his mother, Esther, was the daughter of another Puritan clergyman, Solomon Stoddard. He was sent to Yale College at the age of 13 where he was extremely interested in natural science while there and also read widely including works by John Locke and Sir Isaac Newton. John Lockes philosophy had a huge impact on his personal philosophy. After graduating from Yale at 17, he studied theology for two more years before becoming a licensed preacher in the Prsbyterian Church. In 1723, he earned his Master of Theology Degree. He served a New York congregation for two years before returning to Yale to serve as a tutor.   Personal Life In 1727, Edwards married Sarah Pierpoint. She was the granddaughter of the influential Puritan minister Thomas Hooker. He was the founder of the  Connecticut Colony following a dissent with the Puritan leaders in Massachusetts.Together they had eleven children.   Heading His First Congregation   In 1727, Edwards was given a position as the assistant minister under his grandfather on his mothers side, Solomon Stoddard in Northampton, Massachusetts. When Stoddard passed away in 1729, Edwards took over as the minister in charge of a congregation that included important political leaders and merchants. He was much more conservative than his grandfather.   Edwardseanism Lockes Essay Concerning Human Understanding had a huge impact on Edwards theology as he tried to grapple with mans free will combined with his own beliefs in predestination. He believed in the need for a personal experience of God. He believed that only after a personal conversion instituted by God could free will be turned away from human needs and towards morality. In other words, only Gods grace could give someone the ability to follow God.   In addition, Edwards also believed that the end times were near. He believed that with the coming of Christ, each person would have to give account of their lives on earth. His goal was a pure church filled with true believers. As such, he felt that it was his responsibility to ensure that his church members lived according to strict personal standards. He would only allow those he felt truly accepted Gods grace could partake of the sacrament of the Lords Supper in the church.   The Great Awakening As previously stated, Edwards believed in a personal religious experience. From 1734-1735, Edwards preached a number of sermons about justification of faith. This series led to a number of conversions among his congregation. Rumors about his preaching and sermons spread to surrounding areas of Massachusetts and Connecticut. Word spread even as far as Long Island Sound.   During this same period, traveling preachers had begun a series of evangelist meetings calling on individuals to turn away from sin throughout the New England colonies. This form of evangelism focused on personal salvation and a correct relationship with God. This era has been called the Great Awakening. The evangelists produced huge emotions. Many churches were disapproving of itinerant preachers. They felt that the charismatic preachers were often not sincere. They didnt like the lack of propriety in the meetings. In fact, there were laws passed in some communities to ban preachers the right to hold revivals unless they had been invited by a licensed minister. Edwards agreed with much of this but did not believe that the results of revivals should be discounted.   Sinners in the Hands of an Angry God   Probably Edwards most well-known sermon is called Sinners in the Hands of an Angry God. He not only delivered this at his home parish but also in Enfield, Connecticut on July 8, 1741. This fiery sermon discusses the pains of hell and the importance of devoting ones life to Christ to avoid this fiery pit. According to Edwards, There is nothing that keeps wicked men, at any one moment, out of hell, but the mere pleasure of God. As Edwards says, All wicked mens  pains  and  contrivance  they use to escape  hell, while they continue to reject Christ, and so remain wicked men, dont secure em from hell one moment. Almost every natural man that hears of hell, flatters himself that he shall escape it; he depends upon himself for his own security....  But the foolish children of men do miserably delude themselves in their own schemes, and in their confidence in their own strength and wisdom; they trust to nothing but a shadow.   However, as Edward says, there is hope for all men. And now you have an extraordinary opportunity, a day wherein Christ has flung the door of mercy wide open, and stands in the door calling and crying with a loud voice to poor sinners... As he summed up, Therefore let everyone that is out of Christ, now awake and fly from the wrath to come... [L]et everyone fly out of Sodom. Haste and escape for your lives, look not behind you, escape to the mountain, lest you be consumed [Genesis 19:17].   Edwards sermon had a huge effect at the time in Enfield, Connecticut. In fact, an eyewitness named Stephen Davis wrote that people were crying out throughout the congregation during his sermon, asking how to avoid hell and be saved. In his today, reaction to Edwards was mixed. However, there is no denying his impact. His sermons are still read and referred to by theologians to this day.   Later Years Some members of Edwards church congregation were not happy with Edwards conservative orthodoxy. As previously stated, he enforced strict rules for his congregation to be considered part of those who could partake in the Lords Supper. In 1750, Edwards attempted to institute discipline on some of the children of prominent families who were caught looking at a midwives manual that was considered a bad book. Over 90% of the members of congregation voted to remove Edwards from his position as minister. He was 47 at the time and was assigned to minister to a mission church on the frontier in Stockbridge, Massachusetts. He preached to this small group of Native Americans and at the same time spent the years writing many theological works including Freedom of the Will (1754), The Life of David Brainerd (1759), Original Sin (1758), and The Nature of True Virtue (1765). You can currently read any of Edwards works through the Jonathan Edwards Center at Yale University. Further, one of the resid ential colleges at Yale University, Jonathan Edwards College, was named after him.   In 1758, Edwards was hired as the president of the College of New Jersey which is now called Princeton University. Unfortunately, he only served for two years in that position before he died after he had an adverse reaction to a smallpox vaccination. He died on March 22, 1758 and is buried in Princeton Cemetery.   Legacy Edwards is seen today as an example of revival preachers and an initiator of the Great Awakening. Many evangelists today still look to his example as a way to preach and create conversions. In addition, many descendants of Edwards went on to be prominent citizens. He was the grandfather of Aaron Burr and an ancestor of  Edith Kermit Carow who was Theodore Roosevelts second wife. In fact, according to George Marsden in Jonathan Edwards: A Life, his progeny included thirteen presidents of colleges and sixty-five professors.   Further Reference Ciment, James. Colonial America: An Encyclopedia of Social, Political, Cultural, and Economic History. M. E. Sharpe: New York. 2006.